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Too expensive? Why you might even want to raise your prices as a business owner

What happens if what I offer is too expensive?

You have spent months fine-tuning your offering. You've poured your knowledge, your experience, and your heart and soul into it. And then comes the moment when you have to set a price - and suddenly the panic: "Can I really charge this?" or even worse: "What if no one buys?


I hear you. I really do. I've heard these thoughts from almost every one of my clients - even seasoned business owners. One of them even said:


"What if I have to close my business after this?"


And you know what happened when she did raise her prices?


Nothing.


People kept buying. No one questioned her offer. The only difference? She made more money - and finally felt like she was getting paid fairly.


Why is that? Because premium pricing is not a deterrent. They make your business stronger, more sustainable, and even more attractive to the right customers.


A young woman is sitting on a sofa, smiling contentedly as she looks at her smartphone. In front of her is a laptop - a symbol of success and the receipt of a new order.

Why higher prices attract better customers


Let's face it: low prices don't attract the people you really want to work with.


Because:

  • Quality customers don't expect discounts. They want the best solution - not the cheapest

  • Low prices often lead to more demanding customers. Those who pay less often expect more - and question everything

  • Premium prices position you as an expert. People associate high prices with high quality


Imagine two coaches:

  • One offers coaching for CHF 50

  • The other charges CHF 500 for a session


Who seems more professional? Who seems more experienced? From whom do clients expect better results?


Most people automatically assume that the second coach is the better choice - based on price alone.


A yellow scale with coins on one side and a purple heart on the other symbolizes the balance between the financial and emotional aspects of premium pricing.

Premium pricing not only strengthens your business - it strengthens you.


Higher prices don't just mean more revenue. They also mean more respect, less stress, and a more sustainable business.

  • You can make the same sales with fewer customers. Less overload, more support

  • As an independent, you work with people who truly value what you offer - not bargain hunters looking for "just one more discount

  • You stand up for your value - and that changes everything


The bottom line: Your business deserves premium pricing


Stop making yourself small. Your time, your knowledge, and your experience have a value - a high value.


And if you think no one will buy if you raise your prices, the opposite may be true. Are you wondering if your prices are really marketable - and in line with your value? Let's find out together what your ideal price level is. Book your free initial consultation here!



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