Why you, as a young entrepreneur, should raise prices

What happens if what I offer is too expensive?

You have spent months fine-tuning your offering. You've poured your knowledge, your experience, and your heart and soul into it. And then comes the moment when you have to set a price - and suddenly the panic: "Can I really charge this?" or even worse: "What if no one buys?

I hear you. I really do. I've heard these thoughts from almost every one of my clients - even seasoned business owners. One of them even said:

"What if I have to close my business after this?"

And you know what happened when she did raise her prices?

Nothing.

People kept buying. No one questioned her offer. The only difference? She made more money - and finally felt like she was getting paid fairly.

Why is that? Because premium pricing is not a deterrent. They make your business stronger, more sustainable, and even more attractive to the right customers.

Why higher prices attract better customers

Why are so many entrepreneurs reluctant to raise their prices? Because they are afraid of not being "good enough" or of scaring others off. They think, "I have to become more visible before I can charge more." Or, "If I'm cheap, more customers will come." Or, "I can't be too expensive; otherwise, everyone will wonder if I'm worth it."

These errors in thinking are dangerous. They keep you stuck in an endless loop where you work more and more but earn less and less. You attract customers who don't recognize your value, and you get used to selling yourself short. This damages not only your sales but also your self-confidence.

Low prices won't attract the people you really want to work with.

Because:

• Quality customers don't expect discounts. They want the best solution, not the cheapest

• Low prices often lead to more demanding customers. Those who pay less often expect more - and question everything

• Premium prices position you as an expert. People associate high prices with high quality

Imagine two coaches:

• One offers coaching for CHF 50

• The other charges CHF 500 for a session

Who seems more professional? Who seems more experienced? From whom do clients expect better results?

Most people automatically assume that the second coach is the better choice - based on price alone. Although we all know this, many entrepreneurs find it difficult to apply this logic to themselves. Why? Because pricing is not just a rational decision. It's also deeply emotional. Many entrepreneurs are afraid of rejection. They fear being told "no." They fear that someone will question the price or think they are "too expensive." This fear often leads you to sell your product or service below its value.

However, if you learn to confidently represent your prices, not only will your sales change, but your entire appearance will too. You will become more confident, clear, and strong. You stand up for your value. And that's exactly what your customers will notice.

Premium pricing not only strengthens your business - it strengthens you as a young entrepreneur.

Higher prices don't just mean more revenue. They also mean more respect, less stress, and a more sustainable business.

• You can make the same sales with fewer customers. Less overload, more support

• Fair prices give you the freedom to plan strategically and invest in the development of your business.

• You stand up for your value. That changes everything.

You may now be asking yourself: "What if I never adjust my prices? What would happen then?"

I'll tell you what I often see with entrepreneurs who don't adjust their prices: They work themselves to death. They say yes to everything out of fear of losing customers. They take on jobs that don't make them happy. They have too little of a buffer to invest, grow, and get support. They push themselves to the limit day after day, but their hard work doesn't pay off. At some point, they become exhausted and frustrated, reaching a point where they ask themselves, "Why am I doing this?"

This is not an isolated phenomenon. I have worked with customers who were at this exact point. For example, there was a graphic designer who started out with low prices. She had endless orders, but at the end of the month, she had hardly anything left. For months, she didn't dare adjust her prices for fear of losing her regular customers. When we finally addressed it together, something surprising happened. The good customers stayed. The difficult ones left. Suddenly, she had more time to focus on projects she enjoyed.

If you are courageous and set your prices honestly, you will attract the right people. You will work with customers who respect you and understand your work. You will have the financial means to further develop your business. You can receive targeted assistance, establish systems, and take time off. You will grow, not only in terms of turnover, but also as an entrepreneur.

If you want to determine if your current pricing strategy is suitable for your company, consider these six key questions. They will help you review your price structure from an entrepreneurial perspective and make targeted adjustments.

1. What financial and time-related burdens arise if you offer your services too cheaply?

2. What price corresponds to the value of your service when considering experience, effort, and market position?

3. What specific changes would result if you charged this price from now on? Which customers would you attract? What projects would you undertake?

4. In your opinion, what is a fair price considering quality, performance, and expertise?

5. What price level would ensure the survival of the company and create scope for investment and growth?

6. Which customers would you like to target with your pricing strategy: price-driven buyers or those who value quality and sustainable benefits?

The bottom line: Your business deserves premium pricing

Stop making yourself small as a young entrepreneur. Your time, your knowledge, and your experience have a value - a high value.

And if you think no one will buy if you raise your prices, the opposite may be true. Are you wondering if your prices are really marketable and in line with your value? Let's find out together what your ideal price level is. Book your free initial consultation here!

Book your free call

Your next steps are crucial. Your pricing is not just a number; it's the foundation of a business that will bring you long-term joy. Imagine what's possible if you recognize your worth from the beginning and run your business your way. You deserve to grow with clarity and self-confidence.

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