How to achieve more in business with better time management

For the past three weeks, I've been commuting four days a week to the Zurich lowlands. I use the time on the train specifically for my business. I don't have much more time during the day, because the fifth day is my mommy day. As soon as my daughter is asleep, I'm back at my laptop. I'm rarely in bed before midnight.

Despite this workload, I recently had to accept that one thing was no longer viable. I had to make a decision that many entrepreneurs face when day-to-day business becomes almost impossible to manage.

I'm fully utilized. I measure this by the fact that my regular working hours are fully billed. I have other projects in the pipeline and am only focusing on tasks that require my core competencies. I'm trying to gradually outsource all other tasks.

Why so many are afraid to give up

I observe that many entrepreneurs struggle with outsourcing tasks. They usually have the following thoughts:

“Oh come on, I can save myself the money.”

Yes, outsourcing costs money. But what could you earn if you invested that time in customer acquisition instead? If you spend 500 francs but earn 1,000, you've still won.

“I’ll just do it myself. Then it’ll be done faster.”

If you never want to work with others, that may be true. If not, you should learn how to delegate tasks efficiently. Every step toward reducing your workload brings you closer to your core business focus.

"I can't hand that over. It's too complicated."

Yes, you can. You'll find someone who'll take it on with enthusiasm. It often helps to break the task down into clear steps first—afterward, it will seem doable for others, too.

What you should hand in first

Here is a simple decision-making aid for better time management:

1. Things that don't bring in money. For example, accounting, maintaining your website, or planning your content.

2. The thing that takes up too much of your time. If you spend hours on your accounting or editing your videos, you can't use that time to generate revenue.

3. What others can do just as well or better. Such as graphics, flyers, simple website maintenance, or setting up your email marketing tool.

   
   

It's important to prepare tasks in advance. Provide clear descriptions and instructions. This will save you from having to constantly explain things.

How to hand over tasks efficiently

You don't have to look for a permanent employee right away. Start with:

• Freelancers on a project basis

• Virtual assistants

• Working students on an hourly basis

Who you entrust with which tasks

It depends on the task. Use:

• Recommendations from your network

• Instagram, Linkedin or freelancer platforms

• Cooperations with other entrepreneurs

Decision-making aid: How to find the right person

• Does the person have experience with this exact task?

• Does she have a rough understanding of your business (e.g. target audience, language, style)?

• Can you rely on the person? Does they communicate clearly? Is they helpful, and do you just have a good feeling about them?

  
  

Test the collaboration with a small project. I pay attention to the person's responsiveness, their ability to think for themselves, the quality of the results, and the feeling that they truly understand what I'm concerned about and take my business seriously.

How to prioritize correctly when delegating

1. List all recurring tasks.

2. Mark whether they bring in revenue or need your expertise.

3. Anything that does not fulfill either of these requirements can be delegated.

You don't have to do everything yourself

Sooner or later, everyone reaches a limit. Those who outsource create time for customer acquisition, work on the company, and reduce the overexploitation of their own resources.

If you're still unsure how to prioritize, contact me for a free initial consultation. Together, we'll figure out what you can delegate and how you can achieve more by doing so.

For the 30-minute initial consultation